Enhancing Worldwide Cricket Encounters, Coca-Cola secures itself as a well-established accomplice of the ICC.
The International Cricket Council (ICC) and Coca-Cola are excited to declare an eight-year worldwide organization incorporating ICC World occasions across every one of the three arrangements, up for the rest of 2031.
The official signing ceremony which took place at ICC’s Headquarters marked a historic milestone for the partnership and demonstrated Coca-Cola’s commitment to sports. This eight-year organization as a Worldwide Accomplice of the ICC, affirmed the coordinated effort as one of the longest ever affiliations shaped by the ICC with a solitary brand, crossing a complete course of events of 13 years (2019 – 2031).
With this long-term partnership, the sport is set to enter a new commercial age full with exciting possibilities. We’re set up for unheard-of worldwide development and involvement with the Men’s T20 World Cup in the USA and the West Indies, and the Women’s edition in Bangladesh shortly after. This collaboration promises innovative chances to improve our fans’ experiences all over the world in addition to recognizing the development of our sport.
ICC Chief Commercial Officer, Anurag Dahiya said: “I am thrilled to welcome back The Coca-Cola Company as an ICC Global Partner as we enter a landmark eight-year partnership, which unites one of the world’s leading brands with the second largest sport in the world. With this long-term partnership, the sport is set to enter a new commercial age full with promising opportunities. We’re set up for unheard-of worldwide development and involvement with the Men’s T20 World Cup in the USA and the West Indies, and the Women’s edition in Bangladesh shortly after. This collaboration promises creative chances to improve our fans’ experiences all over the world in addition to celebrating the growth of our sport.”
Bradford Ross, Vice President of Global Assets, Influencers, and Partnerships at The Coca-Cola Company, stated, “In alignment with our rich history of global sports partnerships, the collaboration with ICC reinforces our commitment to refreshing sports fans and elevating their entertainment experiences. Sports holds immense power to unite people, and this partnership provides us with a unique opportunity to blend our brand affinity with the fervor for the world’s cricketing game. We endeavor to continue to delight consumers with our diverse portfolio and create unique experiences for fans.”
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During the recent ICC Men’s Cricket World Cup India 2023, Thums Up and Limca Sportz were the exclusive beverage and sports drink partners, activating a host of online and offline fan engagement activations. Additionally, Sprite took center stage with its captivating ‘Thand rakh’ campaign, aimed at elevating and sustaining the enthusiasm of cricket fans throughout the biggest World Cup ever.
What does the extended eight-year partnership between Coca-Cola and the ICC entail?
The eight-year partnership solidifies Coca-Cola’s position as a Global Partner of the ICC, covering ICC World events across all three formats until 2031. This extended collaboration marks one of the lengthiest affiliations between the ICC and a single brand, promising extensive engagement and development opportunities for cricket fans worldwide.
How does this partnership benefit cricket enthusiasts globally?
The extended partnership paves the way for enhanced global expansion and engagement within cricket, particularly with upcoming major events like the Men’s T20 World Cup in the USA and the West Indies, followed by the Women’s edition in Bangladesh. Coca-Cola’s involvement promises innovative opportunities to enrich fan experiences and celebrate the growth of the sport.
What impact can fans expect from Coca-Cola’s continued association with cricket events?
Coca-Cola’s commitment to refreshing sports fans and enhancing their entertainment experiences remains steadfast. Through exclusive beverage partnerships during significant tournaments like the ICC Men’s Cricket World Cup India 2023, brands like Thums Up, Limca Sportz, and Sprite engage fans both online and offline, aiming to sustain and elevate the enthusiasm of cricket enthusiasts globally.
Copyrights: Spotlight Corner
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